Sunday, July 19, 2009

Food Awareness Education in Japan

One morning this past week at the farm we packaged up some nice bundles of tomatoes, eggplants, and beans for a local butcher shop. It turns out that the owner wanted to connect the employees with a local grower of organic vegetables, and offer them a small gift for the season of Ochugen.

It also turns out that this is not such an unusual idea. Another Japanese company is doing something similar and on a larger scale. This time focusing on rice, the company outright purchased the rice for distribution to its employees. The company is also coordinating tours and workdays on the farm for employees. How much fun is that?

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